Cucirini tre Stelle Maniffattura di Settala S.p.A. was created by the in 1903, originally as a business dedicated to s. After WWI, their business expanded, with the opening of their own factory and subsequent developments. In 1969, the company enlarged its facilities at the Calappio di Settala complex, remarkably expanding their market share as well.
The facilities owned by Cucirini Tre Stelle extend over a total area of 55,000 square meters, of which 24,000 correspond to the warehouse, factory and offices. Cucirini has a Design Department where the team of experts work in collaboration with some major Italian fashion designers who study and develop new mixtures and compositions for their products.
Today, Cucirini Tre Stelle works for two major sectors: retailers and wholesalers, and they market products to textile home, general textile and footwear industry clients.
Cucirini tre Stelle is one of the five most important companies in the textile industry sector, meeting about 50% of the total Italian market demand volume.
Las instalaciones de Cucirin Tre Stelle están repartidas en una superficie de 55.000 metros cuadrados y abarca una zona de 24.000 metros cuadrados entre la zona de producción, almacén y oficinas
Cucirini tiene su propio departamento de diseño en el cual, cada año, en colaboración con algunos de los principales diseñadores de moda italianos,
se estudian y desarrollan nuevos tipos de hilados de composiciones y títulos diferentes.
Actualmente Cucirini Tre Stelle trabaja para dos sectores: el de los establecimientos al detalle y el de los mayoristas, vendiendo también, a la industria de los productos textiles del hogar, textiles en general y calzado.
Cucirini tre Stelle es ahora una de las cinco empresas más importantes en el sector de la industria textil y cubre aproximadamente el 50 % de la demanda del mercado italiano.
Synthetic threads
The company produced synthetic, cotton and silk threads.
Alten is 100% polyester thread, ideal for button holes and show seams.
Teking is cotton-coated polyester thread mainly used for resistant seams and fast sewing.
Heron is transparent 100% polyamide nylon thread for invisible seams.
Texpol is made from texturized 100% polyester fibre, for overlock machines and elastic woven textiles.
Tiquatro is 100% polyester woven from cut cotton, with excellent performance in all types of applications and sewing styles. It will resist acids, UV and abrasion.
Kores is the name for polyester thread with spiraled polyester coating, ideal for all types of applications and resisting acids, UV and heavy-duty abrasion.
Tre Stelle is 100% pure mercerized cotton thread, for all types of applications and sewing styles, always offering perfect finishes.
Lester is 100% polyester sewing thread.
100% cotton
Genciana-Giotto is the name for the 100% cotton thread for industrial embroidery, highly suitable for cotton fabrics. The product comprises a number of brands serve in different packaging versions and addressing various needs. The brands in this type of product are:
Tre Stelle Oro, three super stars, three stars in red, chrome and gold.
Tre Stelle stichietta blu, guaranteed cotton threads. .
Silky threads
Silky threads also make up a remarkable group:
Seta Bozzolo Reale, 100% pure silk, and special –topstitching- curls.
Marca Dama, elastic thread, 50% polyester 50% elastic rubber. .
Knitting and crochet yarns
Cucirini Tre Stelle also manufactures yarns for crochet and hand knitting: Ambra, Tre gomitoli, Genziana, Violetta, Mughetto and Narciso.
The company also makes other textile products, including double satin ribbon, Aida fabric, Zip-clips, socks, small metal trimmings, scissors, needles and beads.
They also market dyed yarns for industrial uses. Served by weight, these products are used by manufacturers who later process them and turn them into end products.
Markets
Cucirini Tre Stelle covers Italian markets in addition to European Union countries, Arabia, Africa and the US. A network of 50 agents including sales persons and representatives market their products. Cucirini showcases products at the Planet Creativity tradeshow.
Their goals
“We are always adding new products to our collections in order to meet every need, for this is the only way to avoid their finding what they need from our competitors’”, say Luigi Radice, Production Manager, and Dario Deponti, Commercial Manager of the company. They also add, "We invest our resources and energies in the search for new products, in the awareness of the challenges we face, for sewing threads are not always differentiated. However, over the past few years progress has been made regarding the study of biologic, flame-retardant, water-repellant and metallized threads.
Regarding business with haberdashery stores, “the inclusion of new products is made easier when you deal with manufacturers who seek business opportunities. Our company grows and evolves, creating a strong position for itself, based on the strength of our brands” .
A view about the current market situation
Our interviewees state, “Markets evolve unpredictably. We have studied results for the past year, and will do so once again in March. In September we start producing products sampled during the first half of the year, and then we will be able to know how markets will respond”.
Novelties
What are the novelties Cucirini Tre Stelle will launch next season? Our interviewees choose not to announce them, but comment instead, “We’d rather not make any announcements about the novelties to be launched because our efforts, work and developments might be copied by competitors”.
The future of this sector
“In Italy and also in the rest of Europe, we do not believe we will see new manufacturers. The goal today is to maintain our sales volumes and client portfolio.
We are investing very much in our business, in our growth in Northern Africa. We have a factory in Tunisia, which we opened in 1998, and this is a very important market for us. So last year we decided to open a branch in Casablanca. After studying Moroccan markets and seeing how immense they are, we invested there and today, we are reaping our first fruits as we also study markets in Russia, Albania and Argelia”.
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