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Boibé expands, with the addition of two new licenses
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Boibé S.L. adds two new licenses to its portfolio: Trancas y Barrancas and Sponge Bob. Along with Bakugan, added during the winter campaign, these three will be the flagships of the 2010 summer catalogue by this company.
Products in both Trancas y Barrancas and Sponge Bob will include pajamas, underwear and T-shirts. The Commercial Directors of Boibé feel enthusiastic about these new additions, expected to positively influence on sales levels in a context known to be hard and with no visible end in the short term future.
Boibé executives are currently working on the possibility of adding two other licenses about which we will brings news in our next issue, but we can say they are powerful and will surely make Boibé’s catalogue stand out in the textile sector.
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