Edition

MA115

CONTENTS

4. From the editor
6. Patchwork
8. Embroidery
14. International aid
16. Anniversary
26. Knitting
28. Creadores de moda
32. Needles and pins
36. New catalogs
42. Laces
44. Bias and tapes
48. Trade reports

50. Updated products
54. Crafts
58. Textile and fabrics
60. Costumizaje
62. Iron-ons
64. Licenses
66. Empresas en la red
69. De tiendas
71. Taller de manualidades
73. Ferias
78. Noticias
80. índice de anunciantes

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MERCERIA actualidad

Circulation
magazine

The magazine Mercería Actualidad is the professional magazine with the highest penetration in the haberdashery sector, reporting on the current situation of the sector, the most relevant news, the novelties offered by the manufacturers brands of products, the most important events at national and international level , trends in the craft sector, etc … For this reason and with an uninterrupted trajectory since 1990, Mercería Actualidad is the reference support for manufacturers and wholesalers to communicate to the marketing channel (storekeepers and haberdashery stores) ) its news and proposals.


Mercería Actualidad magazine is also present on the Internet through its website (www.merceriaactualidad.com) receiving more than 3,000 visits in the 2nd quarter, and Social Networks where it maintains interactivity with a large number of supporters of the haberdashery and of the practice of different types of crafts (work, patchwork, …).

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01 /
Frequency

EVERY THREE MONTHS


March I June I October I December

02 /
Character

Specialized graphic magazine for the promotion of haberdashery and handicraft

LANGUAGE


Spanish and English

03 /
Influence

READER’S PROFILE


Individual trader, Purchase and Product Managers.

NATIONAL


Specialised commerce in general.  Haberdashery store chains. Specialised haberdashery sections in large department stores. Haberdashery agents and sellers. All Spain.

INTERNATIONAL


Importers, wholesalers, purchasing managers for large shops, department stores and shop chains in various countries, Portugal, Italy, France and Germany plus others.

FAIR PROMOTION


The magazine and with it, the Spanish creations for the season are promoted among the buyers at the following fairs: ICHF Stitches (Birmingham, Gran Bretaña), MyM Barcelona, Handarbeit & Hobby (Cologne, Germany), Planet Creativity (Rimini, Italy), Bisutex-Intergift (Madrid, Spain), Mod’Amont (Paris, France), Fimi (Valencia, Spain), Expo mercería y Manualidades ( Mexico D.F., Mexico), ,Mega Artesanal (Sao Paulo, Brasil).

DISTRIBUTION POINTS FOR THE MAGAZINE ABROAD


Haberdashery and handicraft importers in general. Large haberdashery and handicraft distribution companies. Large buyers: Department store chains. Emblematic shops.

Europe: Germany, France, Italy, Holland, Belgium, Switzerland, Austria, Portugal, Poland, Russia, Finland, Greece, Denmark, Hungary, Iceland, Ukraine, Cyprus, Bulgaria, Norway, Czech Republic and United Kingdom. Poland, Bulgary, Romania, Slowakia, Sweden, Ukraine, Hungary, Kazakhstan, Latvia, Lithuania, Malta, Czech Republic, Denmark, Finland.

America: U.S.A., Canada Meico, Colombia , Costa Rica, Chili, Uruguay, Argentina, Brasil, Guatemala, Venezuela, Perú, Honduras, Panamá, Ecuador.

2019

EDITORIAL
SCHEDULE

Hair ornaments, Fancy jewels, Socks and stockings, Ribbons and bias tapes, Traditional needlework, Creative Needlework, Lace, Felt, Crochet, Underwear, Crafts, Stockings, Ric rac tapes, Patchwork, Pyjamas, Paint, Cross-stitching, Scrapbooking, Iron-ons, T-shirts yarn, Hand knitting

2019/20

ADVERTISEMENT RATES

MA 116

June 2019

MA 117

October 2019

MA 118

December 2019

MA 119

March 2020

MA 120

June 2020

MA 121

October 2020

June 2018

October 2018

December 2018

March 2019