Edition

MA118

CONTENTS

4. From the editor
6. Embroidery
8. Knitting
14. Creative sewing
15. Needles and pins
20. Ribbons and bias
22. Creadores de moda
28. Interview
30. Zippers
32. Crafts
34. Iron-ons
36. Updated products

39. Scissors
40. Trends
47. Taller de manualidades
51. Socks
52. Intimate fashion
54. La opinión del representante
56. Obituario
57. De tiendas
59. Ferias
63. Noticias
64. índice de anunciantes

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MERCERIA actualidad

Circulation
magazine

The magazine Mercería Actualidad is the professional magazine with the highest penetration in the haberdashery sector, reporting on the current situation of the sector, the most relevant news, the novelties offered by the manufacturers brands of products, the most important events at national and international level , trends in the craft sector, etc … For this reason and with an uninterrupted trajectory since 1990, Mercería Actualidad is the reference support for manufacturers and wholesalers to communicate to the marketing channel (storekeepers and haberdashery stores) ) its news and proposals.


Mercería Actualidad magazine is also present on the Internet through its website (www.merceriaactualidad.com) receiving more than 3,000 visits in the 2nd quarter, and Social Networks where it maintains interactivity with a large number of supporters of the haberdashery and of the practice of different types of crafts (work, patchwork, …).

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01 /
Frequency

EVERY THREE MONTHS


March I June I October I December

02 /
Character

Specialized graphic magazine for the promotion of haberdashery and handicraft

LANGUAGE


Spanish and English

03 /
Influence

READER’S PROFILE


Individual trader, Purchase and Product Managers.

NATIONAL


Specialised commerce in general.  Haberdashery store chains. Specialised haberdashery sections in large department stores. Haberdashery agents and sellers. All Spain.

INTERNATIONAL


Importers, wholesalers, purchasing managers for large shops, department stores and shop chains in various countries, Portugal, Italy, France and Germany plus others.

FAIR PROMOTION


The magazine and with it, the Spanish creations for the season are promoted among the buyers at the following fairs: ICHF Stitches (Birmingham, Gran Bretaña), MyM Barcelona, Handarbeit & Hobby (Cologne, Germany), Planet Creativity (Rimini, Italy), Bisutex-Intergift (Madrid, Spain), Mod’Amont (Paris, France), Fimi (Valencia, Spain), Expo mercería y Manualidades ( Mexico D.F., Mexico), ,Mega Artesanal (Sao Paulo, Brasil).

DISTRIBUTION POINTS FOR THE MAGAZINE ABROAD


Haberdashery and handicraft importers in general. Large haberdashery and handicraft distribution companies. Large buyers: Department store chains. Emblematic shops.

Europe: Germany, France, Italy, Holland, Belgium, Switzerland, Austria, Portugal, Poland, Russia, Finland, Greece, Denmark, Hungary, Iceland, Ukraine, Cyprus, Bulgaria, Norway, Czech Republic and United Kingdom. Poland, Bulgary, Romania, Slowakia, Sweden, Ukraine, Hungary, Kazakhstan, Latvia, Lithuania, Malta, Czech Republic, Denmark, Finland.

America: U.S.A., Canada Meico, Colombia , Costa Rica, Chili, Uruguay, Argentina, Brasil, Guatemala, Venezuela, Perú, Honduras, Panamá, Ecuador.

2020

EDITORIAL
SCHEDULE

Hair ornaments, Fancy jewels, Socks and stockings, Ribbons and bias tapes, Traditional needlework, Creative Needlework, Lace, Felt, Crochet, Underwear, Crafts, Stockings, Ric rac tapes, Patchwork, Pyjamas, Paint, Cross-stitching, Scrapbooking, Iron-ons, T-shirts yarn, Hand knitting

2020/21

ADVERTISEMENT RATES

MA 119

March 2020

MA 120

June 2020

MA 121

October 2020

MA 122

December 2020

MA 123

March 2021

MA 124

June 2021

March 2019

June 2019

October 2019

December 2019