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Character
Graphic magazine for the promotion of haberdashery.
Language of content
Spanish & English
Contents
Publicity for makes, haberdashery manufacturers and wholesalers. Reports on leading companies, personages from the sector, wholesaler distributors, trade union matters, debate themes, fashion in relation to haberdashery, current products, fairs, outstanding news and haberdashery shops in Spain.
Frecuency
Every three months: April, June, October and December.
Reader’s profile
Individual trader, Purchase and Product Managers.
Influence
-National:
Specialised commerce in general. Haberdashery store chains. Specialised haberdashery sections in large department stores. Haberdashery agents and sellers. All Spain.
-International:
Importers, wholesalers, purchasing managers for large shops, department stores and shop chains in various countries, Portugal, Italy, France and Germany.
- Fair promotion:
The magazine and with it, the Spanish creations for the season are promoted among the buyers at the following fairs: CPH-Handarbeit/hia Euro (Düsseldorf), In Contri di Merceria (Módena), Manual (Madrid) and Intermercería (Barcelona).
- Distribution points for the magazine abroad:
Haberdashery importers in general. Large haberdashery distribution companies. Large buyers: Department store chains. Emblematic shops. Main countries:
. Europe: Germany, France, Italy, Holland, Belgium, Switzerland, Austria and Portugal.
. America: U.S.A., Mexico, Uruguay and Argentina.
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