addi stands for innovation. And that’s why there is also something new this year. However, not only new products, but also a new look. The addi team has invested a lot of time and effort in the last year to build up addi for the future and new generations.

Fresh and digital, also for addi’s end customers.

After months of development, all addi fans and those who want to be now find a brand-new web presence. The journey into the fabulous, colourful world of addi is also intended to inspire end customers with tips, tricks and lots of free instructions. But the specialized trade is not neglected.

Luxury for the hands divided into Inspiration for life, Precious for life and Balance for life.

Since May 1, 2022, you can take a look for yourself and experience inspiring, exciting and impressive stories from addi’s life and the hustle and bustle around it. As well as a newly designed product presentation and of course information’s about the company itself.

It continues magical and fabulous

A new MustHave is the addiUnicorn circular knitting needle (Art. 115-7). The magic of the unicorn is found again in two addi circular knitting needle tips and a pink rope in the popular addi quality. The noble, wavy structure of the unicorn massages the hands while knitting and the shiny, shimmering surface gives the addi needle a portion of elegance. In contrast to the addiNovel circular knitting needle (item 717-7), the addiUnicorn makes the hearts of basic tip lovers beat faster. It is available in thicknesses from 2.0mm to 8.0mm and in lengths from 60cm to 150cm.

This addi needle also appeals to the younger generation with its fresh swing and upbeat colours. The addiUnicorn will be available to retailers from August 2022. So, a little patience is still needed until the addiUnicorn in the needle stores is in stock.

But addiNovel lovers are also getting a new, natural companion. addiCalibro (Art. 535-2) are the new addi wooden needle measures for knitting needles, crochet hooks and addiNovel needles. Naturalness and precision. The natural product made of birch wood combined with easy handling to measu re thicknesses. The special highlight is the quadruple function. In addition to the measurements for the classic addi knitting needles, there are the units for square needles, for example addiNovel, and the units for the addi crochet hooks. In addition, a ruler is also integrated. The measurements are also given in inches. Practical, reliable and a natural companion. addiCalibro is available to retailers since May 2022.

addi2go expands its functions

However, not only the new addiCalibro is practical, but also the app addi2go, with which addi already brought a real innovation to the market last year. addi was the first manufacturing company in the industry to come out with an app – addi2go. It offers basic information about addi, as well as practical tools and stories. Everything in one hand on the smartphone. Users get a good overview of addi’s range, as well as always new instructions, tips, tricks and fun facts. Since January 2022, the app is also available in English. Since May, a new design and new features are added, such as a personal project folder with notepad and save function, conversion functions, various calculators and an extended row counter that can also be assigned to specific projects. Simply download it to your phone or tablet for free via the App Store or Play Store.

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