Edition
MA119
CONTENTS
4. From the Editor
6. Knitting
14. Interview
16. Needles and pins
24. Threads
28. Embroidery
36. Patchwork
38. Ribbons and bias
40. Updated products
45. Fabrics
50. Iron-ons
54. Creadores de moda
58. Crafts
68. De tiendas
69. Taller de manualidades
73. Ferias
78. Noticias
80. índice de anunciantes
Circulation
magazine
The magazine Mercería Actualidad is the professional magazine with the highest penetration in the haberdashery sector, reporting on the current situation of the sector, the most relevant news, the novelties offered by the manufacturers brands of products, the most important events at national and international level , trends in the craft sector, etc … For this reason and with an uninterrupted trajectory since 1990, Mercería Actualidad is the reference support for manufacturers and wholesalers to communicate to the marketing channel (storekeepers and haberdashery stores) ) its news and proposals.
Mercería Actualidad magazine is also present on the Internet through its website (www.merceriaactualidad.com) receiving more than 3,000 visits in the 2nd quarter, and Social Networks where it maintains interactivity with a large number of supporters of the haberdashery and of the practice of different types of crafts (work, patchwork, …).
01 /
Frequency
EVERY THREE MONTHS
March I June I October I December
02 /
Character
Specialized graphic magazine for the promotion of haberdashery and handicraft
LANGUAGE
Spanish and English
03 /
Influence
READER’S PROFILE
Individual trader, Purchase and Product Managers.
NATIONAL
Specialised commerce in general. Haberdashery store chains. Specialised haberdashery sections in large department stores. Haberdashery agents and sellers. All Spain.
INTERNATIONAL
Importers, wholesalers, purchasing managers for large shops, department stores and shop chains in various countries, Portugal, Italy, France and Germany plus others.
FAIR PROMOTION
The magazine and with it, the Spanish creations for the season are promoted among the buyers at the following fairs: ICHF Stitches (Birmingham, Gran Bretaña), MyM Barcelona, Handarbeit & Hobby (Cologne, Germany), Planet Creativity (Rimini, Italy), Bisutex-Intergift (Madrid, Spain), Mod’Amont (Paris, France), Fimi (Valencia, Spain), Expo mercería y Manualidades ( Mexico D.F., Mexico), ,Mega Artesanal (Sao Paulo, Brasil).
DISTRIBUTION POINTS FOR THE MAGAZINE ABROAD
Haberdashery and handicraft importers in general. Large haberdashery and handicraft distribution companies. Large buyers: Department store chains. Emblematic shops.
– Europe: Germany, France, Italy, Holland, Belgium, Switzerland, Austria, Portugal, Poland, Russia, Finland, Greece, Denmark, Hungary, Iceland, Ukraine, Cyprus, Bulgaria, Norway, Czech Republic and United Kingdom. Poland, Bulgary, Romania, Slowakia, Sweden, Ukraine, Hungary, Kazakhstan, Latvia, Lithuania, Malta, Czech Republic, Denmark, Finland.
– America: U.S.A., Canada Meico, Colombia , Costa Rica, Chili, Uruguay, Argentina, Brasil, Guatemala, Venezuela, Perú, Honduras, Panamá, Ecuador.
2020
EDITORIAL
SCHEDULE
Hair ornaments, Fancy jewels, Socks and stockings, Ribbons and bias tapes, Traditional needlework, Creative Needlework, Lace, Felt, Crochet, Underwear, Crafts, Stockings, Ric rac tapes, Patchwork, Pyjamas, Paint, Cross-stitching, Scrapbooking, Iron-ons, T-shirts yarn, Hand knitting
June 2019
October 2019
December 2019
March 2020