Edition

MA121

CONTENTS

6. From the Editor
7. Needles and pins
12. Knitting
18. Opinión
20. Tricotadores premium
22. New collections
24. Embroidery
26. Anniversary
28. Creadores de moda
30. Companies in the network

32. Updated products
39. Creative sewing
44. Crafts
50. Ribbons and bias
52. Iron-ons
54. De tiendas
58. Ferias
61. Taller de manualidades
64. Noticias
66. índice de anunciantes

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MERCERIA actualidad

Circulation
magazine

The magazine Mercería Actualidad is the professional magazine with the highest penetration in the haberdashery sector, reporting on the current situation of the sector, the most relevant news, the novelties offered by the manufacturers brands of products, the most important events at national and international level , trends in the craft sector, etc … For this reason and with an uninterrupted trajectory since 1990, Mercería Actualidad is the reference support for manufacturers and wholesalers to communicate to the marketing channel (storekeepers and haberdashery stores) ) its news and proposals.


Mercería Actualidad magazine is also present on the Internet through its website (www.merceriaactualidad.com) receiving more than 3,000 visits in the 2nd quarter, and Social Networks where it maintains interactivity with a large number of supporters of the haberdashery and of the practice of different types of crafts (work, patchwork, …).

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01 /
Frequency

EVERY THREE MONTHS


March I June I October I December

02 /
Character

Specialized graphic magazine for the promotion of haberdashery and handicraft

LANGUAGE


Spanish and English

03 /
Influence

READER’S PROFILE


Individual trader, Purchase and Product Managers.

NATIONAL


Specialised commerce in general.  Haberdashery store chains. Specialised haberdashery sections in large department stores. Haberdashery agents and sellers. All Spain.

INTERNATIONAL


Importers, wholesalers, purchasing managers for large shops, department stores and shop chains in various countries, Portugal, Italy, France and Germany plus others.

FAIR PROMOTION


The magazine and with it, the Spanish creations for the season are promoted among the buyers at the following fairs: ICHF Stitches (Birmingham, Gran Bretaña), MyM Barcelona, Handarbeit & Hobby (Cologne, Germany), Planet Creativity (Rimini, Italy), Bisutex-Intergift (Madrid, Spain), Mod’Amont (Paris, France), Fimi (Valencia, Spain), Expo mercería y Manualidades ( Mexico D.F., Mexico), ,Mega Artesanal (Sao Paulo, Brasil).

DISTRIBUTION POINTS FOR THE MAGAZINE ABROAD


Haberdashery and handicraft importers in general. Large haberdashery and handicraft distribution companies. Large buyers: Department store chains. Emblematic shops.

Europe: Germany, France, Italy, Holland, Belgium, Switzerland, Austria, Portugal, Poland, Russia, Finland, Greece, Denmark, Hungary, Iceland, Ukraine, Cyprus, Bulgaria, Norway, Czech Republic and United Kingdom. Poland, Bulgary, Romania, Slowakia, Sweden, Ukraine, Hungary, Kazakhstan, Latvia, Lithuania, Malta, Czech Republic, Denmark, Finland.

America: U.S.A., Canada Meico, Colombia , Costa Rica, Chili, Uruguay, Argentina, Brasil, Guatemala, Venezuela, Perú, Honduras, Panamá, Ecuador.

2021

EDITORIAL
SCHEDULE

Hair ornaments, Fancy jewels, Socks and stockings, Ribbons and bias tapes, Traditional needlework, Creative Needlework, Lace, Felt, Crochet, Underwear, Crafts, Stockings, Ric rac tapes, Patchwork, Pyjamas, Paint, Cross-stitching, Scrapbooking, Iron-ons, T-shirts yarn, Hand knitting

2020/21

ADVERTISEMENT RATES

MA 122

March 2021

MA 123

June 2021

MA 124

October 2021

MA 125

December 2021

MA 126

March 2022

MA 127

June 2022

December 2019

March 2020

September 2020

December 2020