Undoubtedly, a leading name in the scissors market sector
Estibaliz Santesteban, Head of Marketing España, answers all our questions so we can learn about the strengths and excellence of Palmera scissors.
Colour and shape
“We continue to advertise our new scissors as ‘exclusively shaped’ and ‘colorful’. Our scissors are made in original shapes, to seek the perfect balance of modern and Vintage styles. On the other hand, as our beautiful sewing scissors with flowers have been so successful over these past years, we have expanded that line, so it currently includes scissors for embroiderers and tailors. We also expanded the manicure line, with pliers and nail trimmers in different versions, and also cases and scissors”, Estibaliz announces. He also adds that the collection by this company “comprises some 150 different products”.
Diverse market segments
Palmera scissors address both professionals and non-professionals that want quality scissors, whether for sewing purposes or for other uses.
Of course, there are scissors for the left-handed in some of the company’s product lines.
The “star scissors” by Palmera
Our interviewee points out to “our most widely sold scissors these past seasons: 6” Castellano sewing scissors”.
For embroidery purposes
Embroidery scissors make up a world of their own because of their shape and specific functionality. Those by Palmera stand out because of their original design in terms of shape, colours, materials and special applications for frame embroidery.
Scissors for almost 90 years
“Our Palmera scissors, available in the marketplace since 1931, make up a large, quality collection that is nowadays also linked to creativity and design as users seek them to express their personality, reflected in whatever they do”, our interviewee explains.