Comercial Mercera (CMM), a company specializing in iron-ons, has signed a contract with Mattel for the development of products by the renowned Barbie brand and its male counterpart Hot Wheels, in addition to the already known Monster High.
This strategic collaborating endeavor between CMM and Mattel has pleasantly surprised the sector, now expecting and looking forward to what is to come. Barbie and Hot Wheels are two iconic brand that have captivated the imagination of generations, and now with CMM, fans will be able to show off their favorite characters as iron-ons on their clothes.
Mattel’s decision of partnering up with CMM comes as no surprise as the latter company had built for itself a reputation of excellence and quality in the iron-ons sector. Their expertise and ability to develop innovative designs make CMM a leader in the licensing sector, and the partnership with Mattel will strengthen their position in the marketplace.
“We know the news generated enthusiasm among Barbie and Hot Wheels fans, who are now looking forward to the launch of products under license. From iron-ons, to the iconic logos and characters identifying Barbie and Hot Wheels, to exclusive and creative designs reflecting the essence of these famous brands, we can say that the CMM-Mattel collaboration with delight fans of all ages”, said Sergio Martín, Commercial Director of CMM.
The Director of CMM firmly believes this collaboration work will be successful, and adds, “Imagine boys and girls who choose Barbie or Hot Wheels iron-ons on their school backpacks and clothes featuring the iconic cars in flames. Without a doubt, their garments will become collectors’ items, a symbol of style for those wearing them”.
The iron-ons under license sector is now successful and the CMM-Mattel partnership clearly shows that leading brands can come together to offer consumers unique, attractive products. This agreement represents not only new business opportunities for CMM, but also – if even possible – a boost in relevance for Barbie and Hot Wheels in culture. Fashion and accessories that can customize items and clothes are now about to leap forward with the collaboration agreement of these two giants in the entertainment industry.
Responsible, safe production
CMM uses high-quality materials to produce their iron-ons. Every product complies with the strictest standards, to guarantee they are safe for all ages. The company understands it is important to make products that are toxic-free, compliant with all corresponding requirements and standards.
CMM is also aware of its responsibility in terms of our environment, so the company works hard to adopt sustainable practices in production processes, by selecting eco-friendly materials and minimizing waste generated throughout the manufacturing stages. CMM is always seeking to reduce its impact on our environment, thus contributing to a more sustainable future.
The combination of quality, safety, and environmental commitment has earned CMM its place among the leaders in its sector. Consumers can rest assured CMM products are safe to use and will never compromise their health. Also, those who seek to protect our environment know they are buying products made with responsibility.
In addition to iron-ons, CMM’s collection will also include embroidery kits, buttons, and zipper runners.